Posted March 19, 2018

Video Localization for Corporate Communication

The use of video has exploded in recent years for both consumer and business use, and we aren’t surprised. Of B2C businesses, 82% report that video has become their most popular content marketing tactic. And research from John Medina, molecular biologist and author of Brain Rules, suggests that information from video is absorbed at a 65 percent greater rate than text.

Posted March 05, 2018

Localization for SVOD Platforms such as Netflix or Amazon

Netflix and Amazon Prime Video are streaming platforms with international footprints and huge volumes. So it’s not surprising that they have had to institutionalize certain processes, and that includes localization, i.e. the process of adapting the video content to foreign audiences. The result is that content producers working with these platforms are often given a preferred list of localization vendors.

Posted March 02, 2018

CMI On the Road: Upcoming Localization & Digital Delivery Events

CMI has been traveling nearby and around the globe to discuss localization and digital delivery as well as introduce our latest product, the dBrochure.

Posted February 16, 2018

ADR and Foreign Language Localization

ADR, or Automated Dialogue Replacement, refers to an audio post-production process in film and video and is used for many reasons, the two most common being:

Posted February 14, 2018

CMI to Speak at Annual Globalization and Localization Association Conference

CMI has been selected to speak along with other localization experts at the upcoming Globalization and Localization Conference (GALA) held in Boston March 13th to the 16th.

Posted January 24, 2018

The 5 Most Costly Localization Mistakes

“Hindsight is 2020,” as they say, and we have seen many video and film producers suffer from costly mistakes that could have been avoided.

Posted January 02, 2018

What’s the Difference Between Voice-over and Dubbing?

Video is growing at exponential rates today. Companies and individuals can now easily access a global audience through low-cost platforms such as YouTube, Facebook and even Twitter.  With this global consumption of video, there is also a demand for both voice-over and dubbing, depending on the type of video.

Posted December 15, 2017

CMI Looks Back at 2017: Celebrating Another Year of Growth and Change

Oh, 2017! We hardly knew you! It certainly feels that way, what with all CMI has been experiencing these last 12 months.

Here’s a look back at all of the new and exciting things that have happened this year.

Posted November 27, 2017

10 Jaw-Dropping Statistics about Video Content and Marketing

That double-clicking you hear — in streets and stores, offices and restaurants, so common it’s become the soundtrack to our lives — is the sound of videos opening. Namely, one billion videos being watched daily on mobile devices alone.

Posted November 15, 2017

The Ultimate, Multimedia Way to Convey Brand Messaging

Combine the audiovisual impact of video with the tactile experience of a physical print piece and what do you have? CMI's digital brochure or dBrochure which conveys client branding and messaging in an unforgettable format. As you can see in the short video, the dBrochure has cutting-edge technology including embedded video, interactive control buttons, stereo volume and more.