Posted August 08, 2019

10 Podcast Stats: The hottest new power of audio

Do you have a favorite podcast? Do you find yourself turning to episodes more and more frequently as you drive, walk the dog, or use public transportation? You’re not alone.

Posted July 24, 2019

Subtitling Case Study:  The Language on Barely Anyone’s Lips

CMI’s portfolio of work includes audio, video, podcasts, apps, and of course film — the original medium where we made our mark decades ago working with major movie studios, and still do today. 

Posted July 11, 2019

Audiobook Trends for 2019

The audiobook market is exploding everywhere and is easily the fastest-growing sector of publishing today. In the last twelve months, the market in the U.S.—the largest in the world—saw 47 percent year-on-year growth. That’s on top of the $2.8 billion generated in the U.S. in 2017. For the first time, half of all Americans over 12 years old report having listened to an audiobook. The uptick in audiobook sales have even encouraged The New York Times to debut a monthly audiobook bestseller list. 

Posted June 27, 2019

The Symbiotic Future of Localized Audiobooks and Podcasts

Last month, the Audio Publishers Association held its largest conference ever, with 600 attendees converging on New York’s Jacob Javit’s Center. CMI’s Director of Business Development, David Kirk, was there to discuss audio trends — including audiobook localization. He took some time to discuss the event in a conversation with CMI’s CEO Haitham Wahab below.  

Posted June 10, 2019

5 Tips for Making Instructional Videos More Effective

Videos aren't just a tremendously popular entertainment medium—they're also a primary format for learning. A survey conducted by 2and2/Google, “The Values of YouTube,” found that, of 1,006 consumers aged 18-54, more than 7-in-10 consumers of video said they turn to YouTube to solve a problem in their job, studies, or hobbies. With this built-in audience ripe to learn, how can you best create your instructional videos to be most effective?

Posted May 30, 2019

Could You—and Should You—Localize Your Podcast?

In our previous blog post, we interviewed CMI’s CEO Haitham Wahab and Director of Business Development David Kirk, for a discussion on whether or not podcasts lend themselves to localization.

Posted May 16, 2019

Do Podcasts Lend Themselves to Localization?

This week, we interview CMI’s CEO Haitham Wahab and Director of Business Development, David Kirk, for a two-part blog series on trends and opportunities in the podcast industry.  As the following statistics indicate, podcasts are a growing form of entertainment.

Posted April 30, 2019

Video Localization Goes Well Beyond Translation—But How, Exactly?

At CMI, we’re often asked whether there’s any real difference between localization and translation. Sure, there’s a difference of medium—screen vs. page - But at the end of the day it’s all words, right?

Posted April 12, 2019

5 Factors That Will Impact Your Closed Captioning Quote

An estimated 24 million Americans have enough hearing loss that they cannot fully understand the meaning of an audiovisual program. Add in the number of viewers watching a program in a loud location—or alternatively, needing to watch in a quiet location with the volume off—and its likely your programming stands to benefit from closed-captioning. So what next?

Posted March 28, 2019

What Variables Impact a Video Localization Quote?

At CMI, we often are asked how we create our video localization quotes for subtitling, dubbing, and captioning. It might seem cryptic from the outside. But the truth is, there really is a method to the process. Several factors will determine the final outcome, here are some main components: