10 Podcast Stats: The hottest new power of audio
Do you have a favorite podcast? Do you find yourself turning to episodes more and more frequently as you drive, walk the dog, or use public transportation? You’re not alone.
Podcasts —originally called “audio blogs” in the 80's — have exploded into the general population with a quarter of all Americans listening weekly, making it the hottest listen since the golden days of radio.
The Quick Rise of Podcasts
Podcasts offer a unique format for absorbing information on the run, more easily and efficiently inserted into busy lives than, say, reading a book or binge-watching Netflix.
Consider these statistics, which that show a hot new media that’s just getting started:
- 51 percent of the U.S. population has listened to a podcast (Podcast Insights)
- 60 million homes in the U.S. have listened to a podcast (Nielsen)
- Weekly listeners are consuming 6 or more hours of content per week (Andreesen Horowitz)
- On average, followers listen to 7 episodes per week (Podcast Insights)
- Listening is likely linked to smartphones; when Apple released its podcast app in 2012, smartphones became the most used device for listening to podcasts. And: Apple podcasts also account for 2/3 of all listening. (Andreesen Horowitz)
- Podcast advertising revenues are growing, and estimated to reach $515M in 2019 (Andreesen Horowitz)
- Ads tend to be effective; a Nielsen study found that pre-roll podcast ads increased purchase intent by 10.8 percent.
- Podcast ad revenue grew from $69 million in 2015 to $402 million in 2018 and a $659 projected for 2020 — a staggering 1,000 percent in five years!
- According to Podcast Insights, there are now over 750,000 podcasts in existence and more than 30 million episodes.
- Apple Podcasts account for more than 500,000, including content in more than 100 languages (Variety Magazine)
The Future of Podcasts
With this kind of growth, podcasts are poised to continue their reach for more and more listeners. Can we help you reach new listeners through localization? CMI works with podcasters to bring their content to international audiences, and help amortize their investment by sharing their content with audiences waiting abroad.