Posted November 16, 2018

Video Localization and ROI

If you are communicating in English, you are only reaching 36 percent of a possible world market, according to Common Sense Advisory, a market research firm based in Boston.

Posted October 31, 2018

Video’s Critical Role in Education

With video projected to account for 80 percent of Internet traffic by 2020 (Cisco), it is no surprise that the medium is having an increasingly important role in learning — both in educational institutions and workforce training.

Posted October 22, 2018

Increasing Content by Capitalizing on the Gig Economy

Marketing professionals widely recognize the growing importance of video. An estimated 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to the Content Marketing Institute.

Posted September 28, 2018

5 Ways a Digital Brochure Can Enhance Your Bottom Line

CMI launched dBrochure, our digital brochure, a little over a year ago and our clients have experienced tremendous results.

Posted September 17, 2018

Mapping Out Your Video Distribution: Part 2

In our last post we addressed four steps to creating a solid video content strategy. Today’s post will tackle the fifth and most important step – what to consider when distributing your video for maximum effectiveness and reach.

Posted August 31, 2018

5 Steps to Create a Global Video Content Strategy: Part 1

Content strategy is accepted as a must-have in the text realm, where the explosion of content can come from a wide range of quality sources — from the highly professional to do-it-yourself blogs.

Posted August 09, 2018

Comparing Video Localization Quotes

Posted July 24, 2018

5 Must-Have Tips for Corporate Video Localization

There is so much more to video localization for corporate purposes than simply translating a script. Video is a richer and much more nuanced medium than just text. Whether or not you realized it, the last time you watched a work-related video your brain was taking in all kinds of cues beyond the words themselves. Were there subtle jokes made in word choice? Was the jargon something that would apply more to a certain age or group of people? A certain way of talking might feel like home to disaffected students, but vocal fry won’t fly with professionals.

Posted July 09, 2018

Video Localization Forecasts and Trends

Video marketing has soared during the last 12 months, with a 17 percent leap in usage that’s forecast to continue through 2018.

Posted June 22, 2018

How to Prepare Video for Localization

So you want to localize your video or film for an international audience? In order to achieve true localization, you’ll need to ensure that the translations ring true to your audience, that the timing of dialogue delivery is correct, that it all seems natural. In short, good localization needs to be seamless to the audience.