Posted January 15, 2019

Why Work with a Video Localization Specialist

You are increasingly relying on video to communicate.

Posted December 26, 2018

End of Year Musings

As another year comes to a close, I find myself musing about “concluding” thoughts…. I know that is the traditional, some might even say expected, tenor of an End-of-Year message. The thing is though, right now, at CMI, we really are not in a “concluding mood” or anything resembling the same…. In fact, it’s quite the opposite…As the Germans say: „Wir sind in Aufbruchstimmung!!”

Posted December 19, 2018

How to Choose a Video Localization Vendor

So it is time to localize your video for an international audience. You have a budget, know the languages you need, and are ready to move forward. Here’s what you should look for when choosing a video localization vendor.

Posted November 29, 2018

CMI CEO Haitham Wahab Speaks at LocWorld Conference

How are brands and businesses attracting and retaining customers worldwide? This was one question at the core of this year’s LocWorld October conference in Seattle.

Posted November 16, 2018

Video Localization and ROI

If you are communicating in English, you are only reaching 36 percent of a possible world market, according to Common Sense Advisory, a market research firm based in Boston.

Posted October 31, 2018

Video’s Critical Role in Education

With video projected to account for 80 percent of Internet traffic by 2020 (Cisco), it is no surprise that the medium is having an increasingly important role in learning — both in educational institutions and workforce training.

Posted October 22, 2018

Increasing Content by Capitalizing on the Gig Economy

Marketing professionals widely recognize the growing importance of video. An estimated 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to the Content Marketing Institute.

Posted September 28, 2018

5 Ways a Digital Brochure Can Enhance Your Bottom Line

CMI launched dBrochure, our digital brochure, a little over a year ago and our clients have experienced tremendous results.

Posted September 17, 2018

Mapping Out Your Video Distribution: Part 2

In our last post we addressed four steps to creating a solid video content strategy. Today’s post will tackle the fifth and most important step – what to consider when distributing your video for maximum effectiveness and reach.

Posted August 31, 2018

5 Steps to Create a Global Video Content Strategy: Part 1

Content strategy is accepted as a must-have in the text realm, where the explosion of content can come from a wide range of quality sources — from the highly professional to do-it-yourself blogs.